Rural enterprise support organisation GrowBiz - which powers Smart Village Scotland - has a number of helpful free learning sessions lined up for February and March. See a summary and decide which to book in this blog post:
Startup Essentials: What to Know Before Diving into Your Own Business Adventure, Online, Monday, 12 February, 12:00 – 1:30
Have you started the new year excited to take your business idea forward but are feeling overwhelmed about where to start and what’s involved? Join us for an informal interactive session where you'll get insights into what self-employment could look like for you, the things you need to consider and how you can go about getting started right now! Be inspired by GrowBiz Enterprise Facilitators Ang Laurie and Jenny Lyall, both small business owners themselves. They understand the challenges involved in taking the first steps towards turning your business dreams into reality. You’ll leave this session feeling confident, inspired, and equipped with clear direction for your next steps. Book a free ticket here.
Introduction to Effective Climate Action for Business - Perth and Kinross, Online,
Thursday, 15 February, 10:00 - 12:00
This is event is for everyone who wants to know how to make their business more sustainable. We will talk about what Net Zero means for us all as small rural businesses, the opportunities and challenges, and look at how to create a climate action plan and to start taking action. In the first of 4 sessions Helen Lavery from Zero Waste Scotland will join us with a workshop on the circular economy, introducing the concept and showing us how to identify sustainability gaps and the opportunities they present. The workshop will be interactive to encourage you to question and think differently about resources - small groups will discuss a set of 30 ideas cards. The cards pose some interesting questions - what if waste was illegal? What if products were designed to fit recycling systems? She will showcase Scottish companies already doing things differently and demonstrate how circular economy models are relevant to businesses across all sectors. This event is funded by SSE for rural businesses in Perth and Kinross. Book a free ticket here.
Discovering Your Value as a Business Owner, Online, Wednesday, 21 February 10:00 – 11:30
Discover how to leverage your strengths, values and accomplishment for lasting success at this learning session designed to empower participants to leverage your value effectively, boost self-confidence, and maximise your potential for success. Clair Smith, GrowBiz Deputy CEO, and Shareon Gordon, Mentoring Coordinator, will be leading this session — both are passionate about helping you to identify and share your unique gifts with your clients and customers. At the end you will walk away with a feeling of self confidence and with the ability to verbalise your value to the people you meet. Book a free ticket here.
Cashflow Management, Online, Wednesday, 6 March, 10:30 - 12:00
During this session we’ll help you to figure out the ins and outs of working with a cashflow and how it can help you manage your projected income and expenditure over a given period of time. This is a critical area for most small businesses. Knowing your numbers can really help you to plan how your business runs and grows. This session will be led by GrowBiz Enterprise Facilitators Karen Martin and Ang Laurie. Karen runs her own hospitality business and is also Chair of the Grantown Business Association. Ang has experience within a local Community Action Planning framework and works on our SEED project which offers tailored support for young entrepreneurs and self-employed people in Perth and Kinross. Book a free ticket here.
Marketing Mastery: Spotlight on Features and Benefits to Attract Your Ideal Customer, Online, Thursday, 14 March, 11:00 - 12:30
During this learning session you’ll start to figure out who your ideal customer is and what’s the best way to reach them. We’ll look at ways to identify the benefits of your product, service or creative business so you can use the messaging that your customers want to hear in your marketing and promotional material. This session will be led by GrowBiz Deputy CEO Clair Smith and Learning and Development Manager Alison Finlay. Both of whom have a sales and marketing background and who will guide you through some key principles to help you with your marketing strategy. You’ll walk away from this session feeling much clearer about who your customers are, how to reach them and what channels to you use to talk to them. Book a free ticket here.
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